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It’s official – we’re shopping online.
37% of Kiwis now spend more online than over the counter. Online sales are 6% of all retail sales in New Zealand currently – and will increase to 9% by 2017 if current growth continues. We only need...
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New Year’s Resolution for direct marketers
2015 is full of promise (and possible heartbreak) with the pinnacle events for our country’s most popular sports – cricket, netball and rugby – playing out here and around the world. The New Year’s...
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NZDM Awards finalists
Once again, justONE is right at the top of the NZDM Awards finalists leader board. We’re delighted that the combined efforts of justONE and .99 saw 19 entries proceed to the Awards night. Plus, with...
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Super Bowl: It’s all about the ads.
For me (and I’m sure many others), a huge part of the excitement for the Super Bowl is the ads. Yes, the ads. With 40+ advertisers all vying for the spotlight, and a television audience of over 110...
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Millennials and the mailbox
Too old-school and too expensive. Two very common accusations levelled at direct mail in the age of the millennial takeover. With print as an industry on the decline, newspaper and magazine...
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The latest new-season fashion…from Apple?
Early last week the much anticipated Apple Watch was launched, Apple’s ‘most personal device yet’. It’s another great example of how marketing is trending towards personalisation of content and...
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justONE and .99 dominate 2014 NZDM Awards.
We started the night with the second most finalists (a very respectable 19) and finished it with 3 Golds, 7 Silvers, 6 Bronzes and the Grand Prix between us. Plus to cap off a great evening, justONE’s...
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The changing face of retail – 2015 and beyond.
The retail landscape is ever changing. We’re in a day and age where customers are expecting more from their shopping experience – social networking, technology and loyalty programmes are advancing, and...
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Let’s get emotional about digital
Can digital engage customers emotionally? Marketers know their content needs to engage customers emotionally to make an impact, as most day-to-day purchasing decisions are emotional rather than...
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DDO 2015 – Context, relevance and flawless storytelling.
Will and I attended Digital Day Out hosted by the Marketing Association this week. The event showcased a diverse range of hot topics, case studies, innovation and success in digital marketing. What...
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